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Digital inspirations - a strategy for scotland's digital media industry
Scotland's Digital Media Industry Advisory Group, chaired by GlobalScot Stuart Cosgrove, has launched its strategy for the sector in Scotland through the launch of its website, www.digitalinspiration.org.uk
The industry strategy is ambitious and argues for a step-change in Scotland's engagement with digital media and whilst it recognises the early potential of already successful Scottish companies, it also argues for greater ambition across the chain of creativity, distribution and exploitation.
The document recommends a number of mechanisms which will help achieve a step-change in Scotland's reputation in this key sector:
- Increase both the number and scale of digital media companies
- A national drive to increase the volume and value of innovative digital media platforms owned or managed from Scotland
- A greater and more profitable role for Scottish companies in the chain of distribution and interactivity
- A more sophisticated understanding of the value to be derived from digital media as a growing and evolving business sector
- A greater commitment to improving the performance of companies in the creative 'value-chain'
- Much more profitable leverage of intellectual property rights;
- To launch a pilot programme of tax and fiscal benefits to support the Dundee Games sector in 2010 and to increase their global competiveness
- To generate greater investor awareness of digital media as a growth sector and greater investor readiness on the part of emergent companies.
- To cultivate a more ambitious national culture of acquisition, allowing Scottish companies to buy and not always be bought.
For more information visit www.digitalinspiration.org.uk where you can download the strategy and both view and participate in the blogs. Additionally, there will also be a discussion forum on this strategy within the Digital Markets forum on the GlobalScot site.