VETPULSE.TV

VETPULSE.TV

Helping to launch an innovative publishing venture

vetpulse.tv is an Internet video channel for veterinary professionals and organisations. It lets them share original video content with local, national and international audiences, providing a channel to inform, educate and promote a wide range of specialist topics.

The company was launched by Alan Cahoon in April 2008. With a background as a business improvement consultant, he was well aware of the Internet's potential as a powerful distribution medium with global reach and impact. The website now has registered users from 43 countries, with the most popular videos being streamed some ten thousand times each month.

vetpulse.tv is an attractive business proposition, offering significant market opportunities, dynamic growth and verifiable metrics. It is well-placed to form partnerships with publishers, organisations and universities, hosting and distributing content all over the world at no cost. At the same time it is able to attract revenue by targeting specialist markets effectively and well.

Working with GlobalScot

vetpulse.tv has recently partnered with a major global blue-chip company, which has placed the business on a sound financial footing and is helping to attract more high-value clients. Besides developing the website infrastructure, the company is working on creating proprietary video content, with programme concepts such as On Location, a platform for discussing technology in veterinary science.

Alan has found the GlobalScot network an enormous help, providing him with invaluable business advice at this critical stage in the life of his company. He was introduced to a GlobalScot, Douglas Hutchison, who has not only invested in vetpulse.tv, but has helped Alan connect to wider international networks. Alan was overwhelmed at the wealth of constructive suggestions he received from GlobalScots. This included advice on funding strategy and community building. One venture capitalist offered to read and comment on his business plan.

"I'm a big fan of networks and GlobalScot is particularly useful. It covers such a wide range of different skills and sectors that it's a very powerful tool."



Future plans

The aim is to make vetpulse.tv the primary veterinary online destination, creating a global operation and generating global revenues. With Douglas Hutchison's help, the company has now identified and hired one of the world's leading veterinary editors to help expand the breadth, depth and integrity of vetpulse.tv's editorial to embrace text, audio and video media.

"The GlobalScots were able to use their experience and their contacts and make a really positive contribution to my company. Money couldn't buy access to such good business advice."