Case Studies
We might be a small country in size, but we’re mighty when it comes to ambition. Our GlobalScots are helping businesses in Scotland pitch, grow and adapt. Read about the amazing work GlobalScots have been doing to support businesses like yours.
A scoop of Scotland in the US market
Exporting premium Scottish ice cream to the US brings significant opportunity, but also a steep learning curve. From navigating regulations and logistics to understanding regional consumer preferences and standing out in a highly competitive market, there is a lot to get right.
Why Orla Energy turns to GlobalScot for international insight
Exploring a new international market can bring uncertainty, particularly for an entrepreneurial business with a new or distinctive model. Knowing who to speak to, understanding what is happening on the ground and testing plans with someone who has relevant experience can make all the difference.
From cold starts to credible conversations: how GlobalScot helped a Scottish company break into the US
Expanding into the US can feel like a leap into the unknown for Scottish businesses, from understanding how different states operate to building trust and getting in front of the right decision makers. For Burns Gym, a company delivering virtual fitness programmes designed specifically for care homes and assisted living communities, GlobalScot became a critical enabler of their US expansion. The support helped them move faster, with greater confidence, and with far stronger results.
Scott Lipinski
GlobalScot and CEO of Fashion Council Germany, Scott Lipinski talks about fostering connections between Scottish and German fashion brands and his future plans with the GlobalScot community.
Lisl Macdonald
Champion for diversity in the workplace and owner of her own consultancy in Asia and Scotland, Lisl MacDonald is a formidable force. Find out how she shares her expertise as a GlobalScot. Lisl MacDonald set off for Strathclyde University to study marketing and law and quickly determined that law wasn’t for her. Marketing, on the other hand, was the perfect fit. She received sponsorship for her dissertation, which was very unusual for a student.
Accelerating growth with GlobalScot support
LiberEat exists to make life safer for people with dietary requirements. Their ground-breaking technology detects errors in food data to make sure no allergens accidentally reach consumers with food sensitivities. The Aberdeen-headquartered scale-up first contacted GlobalScot early in their journey looking for introductions to investors and potential customers, as well as advice about international expansion. They also took part in Scottish Enterprise’s development programme, Unlocking Ambition.
Supporting Electra Learning with a second foothold in North America
Electra Learning provides training and change management services for corporate clients who are upgrading or implementing an IT business system. GlobalScot advice helped them to set up an office in Canada circa 2013 and in Houston, USA in June 2022.
Supporting recruitment in new markets with GlobalScot
Pursuit Marketing is a Glasgow-based tech company providing demand generation and digital marketing services to the technology industry worldwide - they’re navigating the challenges of growing internationally with the help of the GlobalScot network.
Marine science design company Crùbag makes deeper connections with GlobalScot
The Argyll-based design and ocean literacy company forges stronger bonds and finds new potential revenue streams with a little help from the GlobalScot network. Jessica Giannotti, founder of Crùbag, was working for a management consultancy company in Berlin when she moved to Scotland to be closer to her partner. She used her relocation as an opportunity to follow another passion and began to study Marine Science at the University of the Highlands and Islands as a mature student.